The basic information for Lay's company

I chose Lay’s chips, because Lay’s is a well-know product and I know it for a long time. The product belongs to convenience goods, you can buy it easily in the supermarket. The producing company for Lay’s chips is Lay’s company, which owner of the brand name. Interestingly, this brand also has a top brand, called Frito-Lay, which are provided different  snacks. There are around 30 snack brands same as Lay’s belong to Frito-Lay  (LAY'S® Kettle Cooked Jalapeño Flavored Potato Chips, 2016). Such as the Doritos, Smartfood, Cracker Jack that all included in Frito-Lay brand. 

The Lay’s brand has been for more then 75 years. “Snack food manufacturing giant PepsiCo Inc. exceeded $10 billion global potato chip sales in 2010. PepsiCo Inc. owns the largest snack food brand Frito-Lay. Frito-Lay snack food products often top market sales with 60% coming from outside North America. Its top ten markets include the United States, Mexico, Canada, Australia, Russia, United Kingdom, Spain, Netherlands, China and India”(The Top 10 Bestselling Potato Chips, 2016). 

References:

LAY'S® Kettle Cooked Jalapeño Flavored Potato Chips. (2016). Retrieved from http://www.fritolay.com/snacks/product-page/lays/lays-kettle-cooked-jalapeno-flavored-potato-chips 

The Top 10 Bestselling Potato Chips. (2016). TheRichest. Retrieved 5 September 2016, from http://www.therichest.com/expensive-lifestyle/food/the-top-10-bestselling-potato-chips/