Lays company

Week 2.5 Channel players and physical distribution   Chapter  15

Lays potato chips almost sell on each supermarket, I visit two supermarkets in Deventer, which named Dirk supermarket and Jumbo supermarket. I find Lays potato chips  has different presented in those supermarket.

Comparing two supermarkets, Jumbo’s atmospheres is more better that Dirk. There are some reasons following. Firstly, the size of two supermarkets are totally different, Jumbo is big than Dirk. So that the generally atmosphere in Jumbo is good than Dirk. Secondly, when I visit Jumbo, I can listen some soft music. In contrast, there are only noisy in Dirk. Thirdly, Jumbo has many staffs and they all wear labour suit, moreover, if you have any problem, you can find the staff immediately. However, there are few staffs in the Dirk. In term of Lays chips, Jumbo has many shifts are selling Lays chips. Customer can find Lays products quickly. Surprisingly, In my visited Jumbo, I saw that  some of the Lays chip were put nearby entrance(see picture one). But Dirk in Deventer only sells few tastes of Lays potato chips, some of Lays potato chips were covered by the wall(see picture 2).  

  

Picture 1                                                                    Picture 2

In the Jumbo supermarket, the Lays potato chips are located on the snack area. I this the Lays potato chips also are put on the most eye catching place(see picture 3). Customer can find it easily, there are many different tastes Lays potato chips offering in Jumbo.

(Picture 3)

There are only few brands surrounding Lays products, the Croky, BIO and Jumbo producing products(see picture 4). But those brands of product all put on the top or the bottom of shifts. Therefore, the Lays potato chips has more competitive.

(Picture 4)

The relation between transportation, packaging and communication is really important for all product(Dibbs, 2012). I think the most important parts for Lays potato chips are transportation and packaging. Because the Lays chips is gas flush package in order to keep the good quality and tasty of the potato chips. The packing is really important. Moreover, the transportation of gas flush package also need to be careful. The manufacture of Lays to produce potato chips, than the wholesaler packagings and transports  potato chips to the retrial. The retail transports to the different supermarket. So that the transportation is most important stage. However, there are less communication for Lays potato chips. Because it belongs to convenience good.